Biography

Jürgen Salenbacher, born in Freiburg/Black Forest in 1970, holds a degree in Design (Freiburg, Germany), a degree in Public Relations (BAW Munich, Germany) and an International Master of Business Administration (MBA) from EADA Business School in Barcelona.
He has more than 13 years experience in marketing communications and he had the possibility to develop marketing communication strategies for brands (e.g. adidas worldwide, levi´s, swatch) and personalities (e.g. Michael Ballack, Muhammad Ali, Paolo Coelho). He has received an Art Directors Club Award, New York Festival Award and a Red dot Award for communication design.

His experience in positioning personalities by applying his extensive positioning knowledge is unique. In 1997 he was one of the founders of “D-Office”, an international, full-service creative agency. In 2002, he joined “The Performers”, a leading marketing agency for celebrity marketing, sponsorship, and venues services as Director of Marketing. The company is part of the Radiate Network (Omnicom Group).
Currently he is working as a Director of Strategy at Globalhealthcare in Barcelona, he teaches International Marketing Strategy, Branding and Communication Planning at IED (Instituto Europeo di Design) in Barcelona and writes a book about creative personal brands.